Instant vs WATI
Both sit on the official WhatsApp Business API, so Meta’s per-conversation charges are the same either way. Where they part company is how many people can use the account, whether AI costs extra, and how long you get to try it.
Free trial
WATI: 7 days, zero setup fees
Users on the entry paid plan
WATI: Growth includes 3 users, and extra users cannot be added to it
Adding a teammate
WATI: Pro adds users at $24 each a month; Business at $69 each
AI replies
WATI: Chatbot builder is included; Astra AI Agents are a separate add-on
Channels in one inbox
WATI: Growth covers one channel connection
Broadcast volume
WATI: Growth caps at 15,000 broadcasts a month; Pro is unlimited
Several WhatsApp numbers
WATI: Business supports multiple WhatsApp numbers
How you pay
WATI: Plans are priced in US dollars; India also has a ₹999 one-time Single User plan carrying ₹999 of message credit for 3 months
WATI figures read from their own pricing page on 25 September 2026, and quoted as published. Prices change — check theirs before you decide. Meta’s own per-conversation charges are the same whichever platform you use.
- AI replies matter to you and you would rather they came with the plan than as a second subscription.
- You answer on Messenger as well as WhatsApp and Instagram.
- You want to be billed in rupees, monthly, without per-seat maths.
- A fortnight is a fairer test than a week — the trial is 14 days against 7.
- You need three people in the account on the cheapest paid plan. Instant’s Starter is a single seat and WATI’s Growth is not.
- You run several WhatsApp numbers from one account — Instant is one number per account.
- You would rather pay once than subscribe: their ₹999 Single User plan is credit, not a monthly fee.
Try it before you switch
Fourteen days, every feature, no card. Keep your number — embedded signup moves it across for you.
Keep reading
- What Instant costsThree plans, the whole product on each, and Meta’s conversation charges billed to you at Meta’s own rates.Read
- One number, the whole teamWhatsApp, Instagram and Messenger in a single inbox, with assignment, notes and full history on the contact.Read
- Maya answers firstThe AI agent replies from your own content around the clock and hands over the moment a person is needed.Read
